Challenge: Create a one-page magazine spec ad for Tim Ferriss´” The 4-Hour Workweek”. The challenge was to convince well-educated adults from the 24-40 age range to purchase the updated version of the highly successful book. We had to assume that not all people reading the ad had already read the previous book. We would need to emphasize both versions with direct lifestyle benefits.

Solution: My designer and I wanted to focus on immediate direct career and lifestyle benefits. We used easy-to-read bullet points that highlighted quantifiable results and gains from reading and utilizing what the book had to offer.