Challenge: Create a spec sweepstakes ad for Cheetos. Our goal was to convince college students to register for free Cheetos for the rest of their college years and highlight the benefits of doing so.

Solution: The goal was to create a one-page contest page that would immediately grab the attention of 18-to 22-year-old college students. It had to be colorful, fun, and compact all relevant benefits into a short space. We created urgency and cost-saving benefits.