Challenge: They didn´t have a website or much exposure online. From a quick search online, it was clear that their local competition had a stronger online presence with a dynamic dynamic-looking website and social media strategies. TR Moore is a respected and traditional security service and we wanted to highlight that clients would greatly benefit from decades of proven experience. The website copy needed to combine their respective tradition with a more modern flair.

Solution: Website copy that ensured the client had a “security super-hero” on-site. We highlighted the experience and tradition of the more conservative clients while touching on how they incorporate current security trends into their services for those interested in modern technology. For each service, we wanted to build a short story of which pain points a client could face and what solutions TR Moore would provide.