Challenge: They were entering a competitive regional market without a known name or brand identity. Our goal was to help highlight their previous years and wealth of reconstruction and restoration experience tied together with their moral integrity. Their name Arize was inspired by a hymn called “Rise, My Soul, Arize.” It was important for them to show that they had the expertise to handle any restoration crisis even though they were new to the market. They also wanted to represent Christian values in action as a way of being a beacon for the community in a time of need.

Solution: We did thorough research on competition in the local community and found that Arize could differentiate itself by solving two pain points at once by offering both restoration and reconstruction services. We wanted to highlight how Arize could help their clients save both money and time with these single-source solutions. We highlighted their religious and charitable values to show that their service came with empathy and care.