Challenge: Spec ad for a fake company. The focus was on men ages 35–50 who own expensive and/or performance cars. They are very conscientious about taking good care of their cars and making their cars perform the best that they possibly can.

Solution: My designer and I had the goal to make something clean, sleek, and impactful. I wanted the copy to hit on the emotional connection we get with the freedom and experience we get driving a high-performance car while hitting on quantifiable features and benefits.